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@xavierscruggs
The Tools Have Changed. The Mission Hasn’t. Everyone wants to innovate. But no one wants to deal with five tools, six formats, and a thousand distractions that make it harder to create. When I stepped away from the field, I realized something the game might’ve changed, but the mission didn’t. I used to walk into the dugout with a bat and a glove. Now, I walk into the studio with an iPhone…and it’s just as powerful. Apple’s reshaping the way we see and share sports. They broadcasted a full MLB game using iPhones. Four of them. Batting practice. Crowd energy. Dugout life. Captured in 4K. Streamed in real time. That hit me The tools that used to require a truck and a crew? Now fit in the palm of your hand. As a dad of three, that means more than convenience. It means time back. It means freedom. It means creating smarter, not harder. Because the future of storytelling isn’t about filters and flash. It’s about clarity, connection, and heart. And that’s what Apple gets right. Simpli...

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    Tags, Events, and Projects
    • thoughtleadership
    • playertoplatform
    • appledugoutapp
    • faithdrivencreator
    • sportsstorytelling
    • digitalcreatortools
    • postathleteplaybook