Matt Meeker, CEO of BARK (NYSE: BARK), explains why the dog economy is one of the most overlooked and underdeveloped markets in the world — despite 65 million U.S. households treating their dog like a member of the family.
Meeker says innovation for dogs has barely evolved beyond the basics — from dry food to wet food — which he compares to “going from one flavor of Gerber baby food to five.” But when you look at how the world innovated for children — creating entire industries like Disney, Nickelodeon, Hasbro, Mattel, and kid-focused restaurants and resorts — it’s clear the potential for the pet market is enormous.
BARK’s mission is to lead that transformation — expanding the category from simple pet products into a lifestyle, media, and experience-driven world built entirely around dogs as family members.
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