. Fable&Co. fable_co - Fable&Co. Creates a Timeless Brand Identity for The Housing Finance Corporation . The new identity embodies strength, connection, and enduring trust, creating a visual language built for clarity and longevity. At its core lies a distinctive marque, an interwoven, symmetrical form representing unity, partnership, and collaboration. The mark captures the organisation’s role as a connector, linking capital with communities and ambition with opportunity. Its form is confident and precise, yet softened by flowing curves that reflect the humanity and empathy behind the organisation’s purpose. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #logo #logomark #logotype #typography #webdesign #worldbranddesign #worldbranddesignsociety