"GMA" looks at the rise of artificial intelligence and how some major brands are pushing back on the technology to win over customers. SUBSCRIBE to GMA: youtube.com/@GMA?si=ka34lqdEy8NRwJtT SIGN UP to get the daily GMA Wake-Up Newsletter: tinyurl.com/yc34mz6t To read the full story and others, visit goodmorningamerica.com FOLLOW: TikTok: tiktok.com/@gma Instagram: instagram.com/GoodMorningAmerica Facebook: facebook.com/GoodMorningAmerica Threads: threads.net/@goodmorningamerica X: twitter.com/gma Watch full episodes of GMA: abcnews.link/8SAXtIX Watch full episodes of GMA3: abcnews.link/8aZfnmd Watch full episodes of GMA First Look: abcnews.link/LxV2S7H #ai #business