. Studio K studiokdotco - Studio K Brings Clarity and Connection to Amazon’s SayHi Brand Identity . Amazon’s internal translation app, SayHi, enables real-time translation in 72 languages and 114 dialects, helping 1.2 million employees communicate seamlessly across fulfillment centers. While the app revolutionized workplace communication, it lacked a distinct visual identity that reflected its transformative role. We developed a brand symbol inspired by the app’s voice waveform, which, when in motion, speaks itself into existence. Rounded forms evoke connection and friendliness, while drawing from Amazon’s broader brand palette to convey plurality and harmony. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #logo #logomark #worldbranddesign #worldbranddesignsociety