The celebrity investor coming into football as part of an ownership group is nothing new these days, but there were more than a few eyebrows raised when it was announced that Snoop Dogg, alongside footballing legend Luka Modric, had become a minority investor in Swansea. There must be something in the Welsh water. Swansea is storied club with a hugely passionate fanbase and a recent history of Premier League football and both elite player and manager development. Getting to the bottom of what facilitated this high profile involvement is one thing, but CEO Tom Gorringe is facing all the usual challenges of creating an elite playing environment delivering results on the pitch while trying to ensure the business is exceeding expectations to allow the club to spend money and challenge for promotion. There are some statistics in here that shocked us, some conditions that have to be taken into account that are unique to this club, but when reflecting on this conversation, this is a team ...