Strolling through @Ulta Beauty I was surprised, but also not surprised to see @TIRTIR Inc. having a gondola! But also wanted to take the time to educate how they are such a great example of a K-beauty brand that didn’t just rise to the top, it dominated. 👀 And it wasn’t by chance. IMHO it was this really smart mix of organic viral word of mouth momentum, genuine shade inclusivity (which is still rare in K-beauty and shout out to @Darcei for her work in this space), and a product that actually performs and is interesting. Which makes more people want to try for themselves. Love to see it, go TirTir! 👏 Have y'all seen the TirTir gondola in Ulta Beauty? What do y'all think? I also have more thoughts on the gondola itself coming in part two 👀 #thelipsticklesbians #tirtir #ulta #cushionfoundation #kbeauty