. Onfire Design onfiredesign - Onfire Design Ignites Ingham’s Buttermilk Chicken Fixx with Crunch-Driven Energy . Visually, the brand draws from street posters, indie gig flyers, and takeaway culture. The design language feels raw and immediate: oversized, dripping food photography dominates the pack; typography is layered, distressed, and scrawled; and textures mimic paste-ups and photocopies. The effect is deliberately unrefined - a lo-fi aesthetic that amplifies energy, crunch, and heat. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #photography #labeldesign #worldbranddesign #worldbranddesignsociety