Case Study: Motion and Machine in the California Desert with Sigma Lenses Sigma joined forces with photographer maxloew on location in California's Central Valley to craft a high-octane campaign featuring Toronto-based Beachman Bikes and the London-born INEOS Grenadier. Learn how a variety of Sigma lenses – including the 24-70mm F2.8 DG DN II |Art and 70-200mm F2.8 DG DN OS | Sports – were utilized for Max's commercial work. This behind-the-scenes video content was shot entirely on Sigma Aizu Prime cine lenses by the Sigma America team. ▶ Link in our bio to learn all about Max's shoot. #sigma #photography #cinematography #contentcreation #sigmalens #sigmalenses