If you’re an athlete - at ANY level - the biggest piece of advice I can give you is this: Start posting more content that’s not you on the court/field. Your audience wants to see YOU as a human. What do you do outside of training? What are your hobbies? Your routines? What do you care about? That’s where the genuine connection is built. The goal is for people to like you because of who you are - not just because of what team/school you play for. And here’s the bonus: when you show more of that side of you, you don’t just build a stronger fan base… you also create more opportunities for NIL + brand partnerships. Brands want personality. Not just stats. If you have questions about building your personal brand and want a consult or 1:1 support - send me a message and we’ll talk through it.