Range Rover’s “Speed Bump” stunt by Spark44 turned a London street into a proving ground with a 10 m-long, 1.5 m-high, 6 m-wide obstacle that only the Evoque could conquer.
The campaign highlighted the SUV’s real geometry specs—23.2° approach, 22° break-over, and 33° departure angles—to prove its capability in an urban setting.
It went viral for blending spectacle with authenticity, showing the Evoque’s off-road DNA in the middle of the city.
Do you think physical stunts like this still outperform today’s CGI-heavy car ads? 🤔💭
( Media: Range Rover )
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