Back in 1989, Nike introduced the Air Jordan 4 with the iconic “Can/Can’t” commercial featuring Spike Lee as Mars Blackmon and the streets went wild 👀🔥
The AJ4 brought something completely new to the sneaker game: breathable mesh panels, bold plastic wings, and that signature visible Air unit. It wasn’t just a performance shoe, it was a statement.
People lined up, hoarded pairs, and rocked them like trophies. This was the first Jordan to hit the global market, and the hype? Unreal.
MJ was soaring, Mars was yelling, and the sneaker culture as we know it was being born. These weren’t just kicks, they were history in the making.
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