DoorDash appears to be getting a boost from an unlikely group: baby boomers.
The delivery service topped Morning Consult's list of the fastest-growing brands of 2025, according to a report released on Tuesday. The polling firm asked consumers which brands they planned to purchase from and created a measure called "purchasing consideration."
Comparing data from the first quarter with the third quarter, Morning Consult found that consumers were planning to use DoorDash more than any other brand.
Don't give the credit to millennials or Gen Z diners ordering burritos, though: boomers demonstrated the biggest increase in intent to place an order through DoorDash, according to Consult's survey.
Read more about how boomers are creating a boom for DoorDash at the link in our bio.
Story by Alex Bitter
(Credit: DoorDash)
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