Being a service provider is unique because you’re not selling a physical product, you’re mostly selling yourself, the expertise you have and the outcomes you can help people reach. Part of what we do to help service providers is help them define their personal brand AKA how they share their story. With that in mind, here are a few content prompts: 1. The story behind your service: How did you end up in this business? Why are you passionate about it? What are your plans and dreams? How do you want others to feel? 2. Day-in-the-life: People do this often… because it works! As humans, we’re naturally curious about how other people spend their day. This is where you can showcase your expertise, what you do when you’re not working (humanize yourself) and have a little fun. 3. Customer testimonials - Share a story of how you helped a client. What their issue was before working with you and how you helped them solve it. Not only does this provide social proof but it gives you an opport...