When close to a thousand birds died in one night at mccormickplace Place in 2023, glass about two football fields’ worth was covered with Feather Friendly markers. The result? 95% fewer collisions! Bryan Lenz of the americanbirdconservancy put it bluntly to NPR: “It is becoming now a question of, how do we do it at a scale big enough, to save a billion birds.” He also called out the myths: “People used to say, ‘Put a hawk decal on your window…’ The only thing that does is keep the bird from hitting the hawk decal.” This is why our work matters: it’s not symbolism, it’s based on concrete science. When decision-makers choose evidence over ornament, lives are saved. Read the NPR piece here: npr.org/2025/10/17/nx-s1-5571014/bird-migration-collisions-glass-buildings?utm_source=instagram&utm_medium=social&utm_content=ap_sfpdsw9krc #FeatherFriendly #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #Wildlif...