If someone lands on your profile, you've got 𝟭𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 to convince them you're worth following. In those 10 seconds, they need to know: 𝟭. 𝗪𝗵𝗼 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 2. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 3. 𝗛𝗼𝘄 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 If your bio's confusing, your content's random, or they can't figure out your purpose… 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗼𝗻𝗲. Clean up your profile, make your message obvious and your content starts working even when you're not.