🔥 A new era in Lubbock. texastechathletics and Learfield have launched Texas Tech Athletics Partners LLC, a first-of-its-kind business unit designed to drive sponsorship innovation, enhance NIL opportunities, and bring Red Raider fans closer together than ever. ❤️🖤 The business of college sports just changed. More info at link in bio. #WreckEm #Learfield #CollegeSports #NIL #RedRaiders