Today we executed Jordan’s first official NIL partnership, and it was the perfect example of how high school athletes can start building their brand the right way. Jordan partnered with Central Pastry Shop - a business he’s quite literally grown up with. They’ve been serving Middletown for over 75 years, and he’s been stopping in since he was a kid. They’re also a huge supporter of Middletown athletics so it was an easy “yes” for them. That’s what made this deal make sense: real connection. Real community. Here’s the truth nobody tells young athletes:
If you’re not in the top 1% of recruits, national brands won’t have you on their radar yet. And that’s okay. Because local businesses will. They know you. They’ve watched you grow up. They care about the same community you represent every Friday night. That’s how you get started in the NIL space
➡️ Work with businesses you actually support
➡️ Tell the story behind the partnership
➡️ Build a portfolio of authentic collaborations This i...