. WBDS Awards – Final Deadline – 1st December at 23.59 (GMT+0 UK) - awards.worldbranddesign.com . Bio: With a deep-rooted passion for innovation and user-centered design, I have spent my career shaping transformative digital experiences, most notably as the core UX designer for Samsung’s Bixby AI Assistant, one of the company’s most critical and strategic projects for 2025-2026. As a cornerstone of Samsung’s AI-driven ecosystem, Bixby is central to the company’s long-term vision of integrating AI across its product portfolio. In this role, I defined key interaction guidelines and designed several AI-agent features, simplifying the way users interact with advanced technology. My work on Bixby significantly enhanced user engagement, making AI more intuitive and accessible. In addition to my work on Bixby, I pioneered Samsung’s componentized design system, and have independently led the end-to-end UX for 9 Samsung apps, overseeing everything from product ideation to final delivery, includ...