. WBDS Awards – Final Deadline – 1st December at 23.59 (GMT+0 UK) - awards.worldbranddesign.com . As Co-founder and Creative Director of PEAR & MULBERRY, ILSA Yumeng Li has led her team to earn over thirty international honors across product innovation, immersive exhibitions, and digital publishing. Under her direction, the studio has partnered with institutions such as the Red Dot Design Museum on curatorial and educational programs and collaborated with clients including Starbucks, BMW Accessories, and Continental. Their work has been featured by Yanko Design, Design Week, 3D Natives, Sohu, and Sina, reinforcing her role as both practitioner and communicator of design innovation. Li’s cross-disciplinary practice connects computational design, cultural heritage, and human-centered systems. Her work has been exhibited internationally and collected by institutions including the MIT Museum, Utopia NYC, Millepiani Space, the Cultural Center in Milan, Pratt Institute Libraries, Red Dot Des...