Bull riders live fast, ride harder, and chase moments most people would never dare. And now, there’s a new partner riding with them. We’re proud to officially welcome Busch Light as the Official Beer Sponsor of the PBR. After a day of adrenaline, dirt, and pure chaos, there’s one thing that brings everything back down to earth – a cold & smooth Busch Light. Ride the highs, hear the roar of the crowd, and kick back for the ultimate chill-out moment as we celebrate this brand-new partnership. #pbr @buschlight #professionalbullriders #cowboys 📺 𝐏𝐁𝐑 𝐇𝐀𝐒 𝐀 𝐍𝐄𝐖 𝐇𝐎𝐌𝐄⁣ ⁣Paramount+ is now the streaming platform of PBR's premier tour, Unleash The Beast: PBR.com/watch 🐂 Catch PBR at an Arena Near You: pbr.com/events 🤠 Tickets to the PBR UTB World Finals: pbrworldfinals.com 👕 Shop Official PBR gear: pbrshop.com 📲 Available on Mobile:   🔴 Android: qrco.de/bdtdKp   🔴 Apple: qrco.de/bdtdKp 📺 Available on Connected TV:   🔴 Google TV: ti...