❗️Gerry McGovern, the influential Chief Creative Officer responsible for the modern look of both Jaguar and Land Rover, has been abruptly dismissed following intense backlash against Jaguar’s radical new brand identity. McGovern, who oversaw the design of iconic models like the modern Range Rover and Defender, championed a minimalist logo and the controversial, non-traditional Type 00 electric concept. His sudden exit, reportedly orchestrated by the new leadership at JLR’s parent company, Tata Motors, signals an immediate shift away from the heavily criticized aesthetic. This high-profile firing underlines the serious internal disagreement over the brand’s future direction and its shift toward electrification. Will JLR now pivot back to designs that honor Jaguar’s traditional styling, or will they continue on a progressive design path? What are your thoughts? 🤔💭 Featuring Media From JLR #jaguar #landrover #cars