So many brands call themselves ‘sustainable’ or ‘ethical’ because it sells. But real ethics takes effort, time and transparency - not just a clever tagline. As the founder of Maisha, here is some greenwashing propaganda you shouldn’t fall for: 1. “Recycled Polyester = Sustainable” 🧃 Just because it’s made from plastic bottles doesn’t mean it’s planet-friendly. It still sheds microplastics and doesn’t breathe. 2. We’re Ethical Because We’re Small 📏 Size doesn’t equal ethics. Even small brands need to be intentional—pay fairly, avoid exploitation, and be transparent. Ethical isn’t a default—it’s a choice. 3. “Ethically Made” – with No Proof 🧵 Truth: Anyone can claim it. Look for brands that show where, by whom, and how their clothes are made. No names or stories? Red flag. 4. “Certified Organic” (But Not the Full Picture) 🌾 Truth: Certifications help—but they don’t guarantee ethical labor, low waste, or cultural respect. Look at the full ecosystem, not just the tag. 5. “Sust...