. Kirsten Murray kirstenmakes - Kirsten Murray Ignites Edible’s Advocacy-Driven Identity With a Gutsy Visual World That Champions Allergy-Safe Dining . Teaming up with illustrator Ant Gardner, we created a mouthy mascot called Nom, who personifies the brand’s promise to speak up for policy change in allergen labelling. There’s a foot-tapping, soda-swigging, or fork-wielding Nom for every brand attitude. To help educate people about the allergens flagged by Edible’s menu filter, we created a series of illustrated stickers to bid these troublesome ingredients farewell adding a touch of sassy humour to the identity. . #digitalillustration #illustration #characterdesign #graphicdesign #digitaldesign #branding #brandidentity #branddesign #visualidentity #graphics #worldbranddesign #worldbranddesignsociety