. Judges – WBDS Awards – awards.worldbranddesign.com . Bio: Xiao Chen is a multidisciplinary product designer with a background in architecture and a passion for crafting user-centered digital experiences. With experience spanning enterprise tools, AI-powered platforms, and consumer products, Shawn has led design across every stage of the product lifecycle, from research and strategy to UI, prototyping, and iteration. . His work has been recognised internationally. Shawn’s approach blends storytelling, system thinking, and emotional resonance to deliver thoughtful, impactful design. . #designawards #agencydesignawards #inhousedesignawards #creativedesignawards #studentdesignawards #worldbranddesign #worldbranddesignsociety #Identity #branddesign #PackagingDesign #GraphicDesign #Advertising #ProductDesign #DigitalDesign #ServiceDesign #SpatialDesign #Typography #TypeDesign #Typography #Illustration #Photography #Visualisation #Writing