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@worldbranddesignsociety
. Judges – WBDS Awards – awards.worldbranddesign.com . Bio: Mother of Gaspar and Maria Catarina, a feminist, endlessly fascinated by human behavior. For 15 years, I’ve created innovative, culturally relevant ideas that engage people. As a creative, my greatest achievement is developing ideas that represent everyone, empower communities, and communicate truths reconnecting people to their essence. My passion drives me to lead projects merging traditional advertising with digital, social, and technology across agencies like F.biz/WPP, DDB Brasil, Monks, and Mutato/WPP. Currently, I work on national and international projects as Art Director and Creative Director for agencies including F.biz, BETC Havas, Ogilvy, Galeria, VML, and Hogarth, partnering with clients like Dove, Kenvue, Sallve, Doriana, OFF, Baygon, Jeep, Banco do Brasil, Brastemp, and Kwai. In leadership, as Group Creative Director at Mutato/WPP, I helped transform it from a digital and social boutique into a full-service agen...

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