I build legacy brands that last - for athletes, founders, creators, and anyone whose work deserves more than visibility. It deserves impact. If you’re new here, I’m Rachel Parrish; a Chicago-born strategist with nearly 20 years in the game. My career started in the TV production halls of neuquavalley (shoutout Wildcat Weekly!) and progressed to the boardrooms of nbcsports nba wnba and evolving the jakefromstatefarm into the icon you know and love today. I’ve worked across sports and entertainment leading public affairs, brand reputation, crisis management and cultural storytelling at the highest levels. My work has taken me into rooms with leaders (pictured) like Mark Tatum (NBA Deputy Commissioner), Jim Murren (former MGM CEO), Jalen Rose, Megan Rapinoe, Sydney Leroux, and countless athletes and executives shaping modern culture. I’ve led brand and PR teams, managed crisis messaging, built global campaigns, supported high-visibility talent, and helped organizations tell stories t...