When we talk to CMOs at automotive brands about building a creative campaign, we never start with a pitch. ㅤ Eight and nine figure brands don’t need more random creative ideas. ㅤ They need creative that lines up with board-level goals. ㅤ So before we write a single line, we ask questions like: ㅤ • What are your growth targets for the next four quarters? ㅤ • Are we prioritizing market share or cash efficiency right now? ㅤ • How are your buyers behaving differently than last year? ㅤ • Which products are we actually pushing? ㅤ • What does success look like internally, not just online? ㅤ Anyone can dream up a “cool video idea.” ㅤ But creative that actually makes a brand money requires understanding how the business is moving at the highest level. ㅤ That’s the difference between making content… ㅤ and building strategy and storytelling into one system. ㅤ CMOs don’t need side projects. ㅤ They need creative that drives the business.