Product vs Brand: Ferrari ㅤ With Ferrari, the answer is: it depends. ㅤ Let’s look at five examples. ㅤ 1. Ferrari 250 GTO ㅤ You’re buying the product. ㅤ One sold for over $70 million, making it the most expensive car ever. Racing heritage, perfect proportions, timeless design. It’s hard to argue this isn’t one of the greatest cars ever built. ㅤ 2. Ferrari 458 Italia ㅤ Product. ㅤ Often considered the last “pure” mid-engine Ferrari before turbos took over. A naturally aspirated V8 that revs to 9,000 RPM and handling that defined an era. If you want to see Ferrari at its best, this is the one. ㅤ 3. Ferrari Mondial ㅤ You’re buying the brand. ㅤ Ferrari tried to build a “practical” four-seater and it just didn’t land. Underpowered, overpriced, and widely considered the worst Ferrari ever made. People didn’t buy it for the driving experience. They bought it for the badge. ㅤ 4. Ferrari F40 ㅤ Product. ㅤ An 80s masterpiece and Enzo Ferrari’s final project. Raw, loud, analog, and still terrifyingl...