Beach alum James Tir ’13 is the mastermind behind lbfoodcoma, which he started while studying design. Tir shared that his training at The Beach didn’t just shape the way he films food; it shaped the way he sees the world. Today, he turns local restaurants and pop-ups into overnight sensations. Read more about his journey at the link in our bio. #GoBeach #WhereCaliforniaDreams