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AI can only deliver accurate, reliable answers when it has the right context — a shared understanding of your data, its meaning, and how information flows across your business. This video demonstrates how Salesforce + Informatica provide that critical enterprise context so AI can move beyond guesswork and deliver trustworthy insights grounded in real relationships, definitions, and dependencies. You’ll see how metadata intelligence and cataloging define what your data actually means; how lineage and impact analysis reveal where data came from and how it is used across systems; and how Master Data Management (MDM) creates a foundation of trusted, consistent records. The video also shows how harmonization and Zero Copy connect data across Salesforce without moving it, and how real-time signals from MuleSoft give AI the live operational context it needs to interpret events and take the right actions. Through a single complex business question — identifying customers impacted by a defect...

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