🐉House of the Dragon wins Series Mania’s Best Marketing Initiative Award! This year’s winner, HBO & Max's global campaign for House of the Dragon – Season 2, captivated audiences worldwide with its bold, interactive approach, making it the biggest streaming day in Max’s history, averaging 25M viewers per episode. With a bold, interactive strategy, HBO & Max ignited the fandom by rallying audiences worldwide to choose between #TeamBlack and #TeamGreen. The campaign not only dominated social media but also made history—turning the Empire State Building into a battleground with a 270-foot dragon activation. "This campaign set a new benchmark in audience engagement, seamlessly blending digital, real-world, and experiential marketing to create a global phenomenon," said Laurence Herszberg, General Director of Series Mania. 🔗 Discover the full agenda by clicking the link in our bio 📸 Sébastien Champeaux #SeriesManiaForum #BestMarketingInitiativeAward