A great brand film can spark emotions that make a company’s core values unforgettable and even shift viewers’ perspectives. A 2025 survey by Lingokids found that over 74% of US parents feel guilty about their child’s screen time. As the leading app for children ages 2–8, Lingokids wanted to open up an honest dialogue and shine a light on the complexities of screen time. To do so, the company put parental guilt on trial. In the latest episode of Marketing Beyond, Alan Hart sat down with Lingokids’ CMO and COO Mikael Journo to explore the inspiration, production and impact of its powerful brand film The Trial, available on YouTube. Click on the link in our bio to listen to the full conversation between Alan and Mikael for a look behind the scenes and a thoughtful discussion on balancing data with intuition. #DDPodcasts