One of Sony group’s ongoing initiatives toward realizing the Creative Entertainment Vision is innovation in video production.​ At SIGGRAPH 2025, Sony and Pixomondo (PXO) - a Sony group company, known for its award-winning work in virtual production, visualization, and VFX - presented a special showcase of their latest collaboration.​ By combining PXO’s creative expertise and virtual production know-how with Sony’s cutting-edge technology, PXO has developed a new way to capture vehicle scenes on screen. PXO AKIRA addresses the limitations of traditional methods such as blue and green screens, process trailers, and 2D playback. PXO's proprietary PXO AKIRA system integrates a motion platform, robotic camera crane, LED wall, and control software into one seamless solution. This all-in-one approach streamlines workflows, enhances visual quality, and provides productions of any scale with a flexible, future-ready way to film vehicles in any environment. From pre-production to post, Sony ...