Product Vs. Brand: Toyota. ㅤ I know I’ll get some heat for this one, but let’s break it down. ㅤ Land Cruiser. Brand. ㅤ I wanted to love this thing. I really did. ㅤ But at around $60K, it’s stuck in the middle. Too expensive to be “affordable,” too utilitarian to feel premium. ㅤ And it’s squeezed between the new 4Runner and the GX550, both of which do their jobs better. ㅤ In this case, you’re paying for the Land Cruiser name more than the value. ㅤ RAV4. Brand. ㅤ This is a good vehicle. Reliable, comfortable, practical. ㅤ But availability issues and dealer markups often push new prices up, and the used market is even worse. ㅤ People are paying close to MSRP for high-mileage RAV4s, driven almost entirely by Toyota’s reputation. ㅤ I like it, but you’re paying for the badge. ㅤ Prius. Product. ㅤ This is Toyota at its best. ㅤ 50+ MPG, proven hybrid reliability, reasonable pricing, and it actually looks good now. This one earns its value. ㅤ Corolla. Product. ㅤ Simple, dependable, safe, and pri...