I fear I might betray my creative industry friends with this one.. but you can't run a good marketing department without AI anymore. Full stop. ㅤ And no, I'm not joking. ㅤ A good creative team needs AI. To be clear it's not about replacing people. It’s about supercharging them with better tools that let them be MORE creative. ㅤ I'll give you 5 examples that my team at Voth is already implementing: ㅤ First, AI is writing ad copy that actually converts. ㅤ In a lot of cases, it’s outperforming internal writing. Not because it’s smarter than your team, but because it can test, iterate, and optimize faster than any human ever could. Leave the optimizing to the machine and focus on big picture connecting. ㅤ Second, AI can analyze thousands of past campaigns to predict what visuals will work best. ㅤ Angles, colors, environments, formats, etc. Imagine knowing what’s likely to perform before you ever pick up a camera. AI brings this data scraping to even small marketing departments. ㅤ Third, p...