In Atlanta, William and Meijah Lewis are turning a love for baking into a way to spread joy with their business, @sugardaddycookiesatl. Their mission began with a simple observation: a great cookie doesn’t just taste delicious, it can feel like nostalgia, comfort, and home. What started as a husband-and-wife hobby has since become a familiar sight at farmers markets and pop-ups. They’ve created a place where people stop not just for a sweet treat, but for conversation, laughter, and a true sense of belonging. "Seeing the pure joy on the students’ faces as they danced, laughed, and enjoyed our cookies [at a special needs prom] was something we’ll never forget. It reminded us why we do what we do - to make people feel seen, celebrated, and loved."
 When small businesses win, everyone wins: #priceless