as a creative director, the starting grid is where we capture emotion. you may think racing is all about the fast cars on track- but for me, i want people to see who's behind that wheel the second they get behind it. humanize the motorsport content experience. #motorsports #content #contentcreator #sony #sonyfx3 #creativedirector #racing #indycar #indy500 #formula1 #f1 #videography