What does it take to build a billion-dollar brand while staying true to your purpose? Mars Wrigley North America (marsglobal) & Global Ice Cream President Anton Vincent joins Alan Hart for the latest episode of Marketing Beyond to share how he leads a $55B portfolio spanning everything from M&M’s to pet care—and explains how purpose and business performance go hand in hand at Mars. Anton offers his perspective on what it takes to support a diverse portfolio of large-scale brands: a culture of agility, a blend of creativity and technology, and a commitment to developing talent ready for rapid change. If you’re wondering what it takes to build resilient teams and memorable brands in a world that never sits still, jump to the link in our bio because this episode is for you.