What is your philosophy around data and analytics in your marketing strategy? Lingokids’ CMO and COO Mikael Journo joined host Alan Hart on Marketing Beyond to share how he skillfully blends data-driven strategies with intuitive decision-making to strike a balance between brand building and performance marketing. Head to the link in our bio to check out the full episode and hear Mikael's perspective on modern marketing as well as the motivation behind Lingokids' poignant brand film The Trial.