Learn the marketing strategy behind this client post 👇 📸: beachstreetlanding We created this reel to highlight something people rarely feel when shopping for apartments: personality. Most corporate apartment ads look the same — sterile lobbies, staged couches, and copy/paste interiors. Clean? Yes. But cold. And hard to imagine yourself in. This reel does the opposite. Instead of showing a perfect, untouched unit, it shows a space that feels lived-in, adaptable, and full of potential. The pacing, framing, and details invite you to picture your own life there — your plants, your art, your routines, your style. The strategy is all about shifting the emotional reaction from “This is a standard unit” to “This could be my home.” When people can imagine their personality filling a space, they’re more likely to: ✔ linger on the post ✔ save the listing ✔ picture what decorating would feel like ✔ book a tour The reel signals that this building isn’t just offering square footage — it’...