Dear Santa, pay the players. 🎅🪧⁣ ⁣ A Santa-themed billboard rolled up outside the NBA Store, calling on Adam Silver and Cathy Engelbert to deliver a longer WNBA season, and real pay equity. 👏⁣ ⁣ The message (literally circling the block): “Pay equity is not optional. It is earned. It is deserved. It is overdue.” 💪⁣ ⁣ Labor groups showed up in support, the NFLPA reposted in solidarity, and the pressure on WNBA CBA talks keeps mounting. 🤝⁣ ⁣ With players pushing for ~30% revenue sharing and the league offering ~15%, the standoff remains, even as team values soar and the CBA clock ticks toward Jan. 9, 2026. ⏰⁣ ⁣ The ask is simple. The moment is big. And Santa’s watching. 🎁⁣ ⁣ (c/o sportsbusinessjournal, aflcio)⁣ ⁣ #womenssports #sportsbiz #basketball