Big move in the NHL’s business lane... 💼
Fenway Sports Group has agreed in principle to sell the Pittsburgh Penguins to the Chicago-based Hoffmann family, pending NHL Board of Governors approval. 🏒
The numbers: The sale is expected to land between $1.7–$1.8B, nearly doubling the $900M FSG paid for the team in 2021, another signal of the NHL’s soaring franchise valuations. 📈
The hockey context: The Penguins are in the midst of a rebuild under GM Kyle Dubas after missing the playoffs three straight seasons, but franchise icons Sidney Crosby, Evgeni Malkin, and Kris Letang remain central to the team’s identity. Crosby has repeatedly reaffirmed his commitment to Pittsburgh. 🧊
What’s next: A key decision for new ownership will be the future of Sportsnet Pittsburgh, the regional network currently co-owned by FSG and the Pirates. 📺
The bigger picture: With the average NHL franchise now valued at $2.1B, this deal underscores how rapidly the business of hockey is growing, ...