Never build an in-house creative team until you understand this. ㅤ You can’t just hire a videographer and call it a “creative department.” ㅤ That’s the mistake I see a lot of marketing teams make. ㅤ A creative pipeline that actually works is way more involved than most people realize. ㅤ You don’t just need someone who can shoot video. ㅤ You need: ㅤ • Strategists who understand each platform and can build a real content calendar ㅤ • A production arm that knows how to shoot for those specific formats ㅤ • An editing team that can hit monthly deliverables while others focus on net new work ㅤ Once you add that up, you’re looking at hundreds of thousands of dollars in payroll alone. ㅤ Then layer on storage, studio space, equipment, and software. ㅤ For 8 and 9 figure brands, this gets expensive fast. ㅤ And my point isn't to be all doom and gloom. It's to show the importance of being strategic about what you bring in house and when. ㅤ If you’re starting from scratch, hire a strong creative dir...