For the past few months, my work has been centered on one question: how do we highlight athletes and humanize them at the same time? This video reflects my internship experience and my capstone project, where I studied how storytelling, behind-the-scenes content, and everyday moments help athletes connect more authentically with their audiences. Passing both my written capstone and final presentation feels incredibly full-circle. This work confirmed what I’ve believed all along: athlete branding works best when it’s human, intentional, and story-driven. I’m officially graduating on the 17th, and I’m excited for what’s next — continuing to tell stories that matter, on and off the field. 💜 #sightingsara #sportscreative #womeninsports #athletebranding #sportsmedia #storytelling #contentcreator #behindthebrand