“Authenticity can transcend what’s happening in society.” Anton Vincent from Mars Wrigley highlights why he thinks authenticity, backed by consistent delivery, helps brands earn trust and sustain loyalty. Watch the full Deloitte Digital Marketing Beyond episode here: deloittedigital.com/us/en/podcasts/marketing-beyond/anton-vincent-mars-wrigley-building-brands-with-purpose.html @marsincorporated #BrandStrategy #BrandBuilding #AudienceStrategy