Mars Wrigley’s (@marsincorporated) Anton Vincent argues the win isn’t just finding consumers, but it’s crafting something they want to lean into. Watch the full Deloitte Digital Marketing Beyond episode here: deloittedigital.com/us/en/podcasts/marketing-beyond/anton-vincent-mars-wrigley-building-brands-with-purpose.html #Creativity #AttentionEconomy #BrandBuilding #PerformanceMarketing #MarketingStrategy