Charlamagne Tha God Says He Wants to Build the BET of Podcasting After Landing $200M Deal⁠ ⁠ Blogged by: thinktank⁠ ⁠ #CharlamagneThaGod is making it clear that his latest $200 million extension with iHeartMedia is about ownership, legacy, and building something bigger than himself.⁠ ⁠ The five-year deal keeps Charlamagne front and center on The Breakfast Club, but the real headline is what it unlocks behind the scenes. The agreement gives him expanded control and long-term investment power to grow his Black Effect Podcast Network, a platform he has openly framed as a cultural institution in the making.⁠ ⁠ “When I was looking at doing my new deal with iHeartMedia, I said, ‘I don’t want to just be talent. I want to create this podcast network. I want to create the BET for podcasting,’” Charlamagne shared with Forbes.⁠ ⁠ That statement has become the blueprint. Since launching in 2020 as a joint venture with iHeartMedia, Black Effect has rolled out more than 60 podcasts covering culture,...