Dan Porter, CEO of @Overtime, explains how building a brand was part of the company’s original vision, and how frustration with stolen videos unexpectedly led to one of Overtime’s smartest moves. He shares why he wanted to create a media brand people actually wanted to wear, not something that felt like a company uniform, and how that mindset shaped Overtime from the start. When Overtime’s videos were constantly being stolen and watermarks were getting cropped out, Dan had a simple idea: put the brand directly on the athletes. By creating a clean shirt with a bold “O” and having players wear it on camera, Overtime made its content instantly recognizable and impossible to erase. What started as a practical solution to protect content quickly evolved into a powerful symbol, helping turn #overtime into a cultural brand athletes and fans wanted to be associated with. #sportstechvc #sports #tech #vc #seventysixcapital #seventy #six #capital #sportsleadershipshow #sportsleadership #show #l...