Dan Porter, CEO of @Overtime, shares how a simple shirt became a powerful status symbol and a major revenue driver. Once athletes started wearing the iconic “O,” it quickly came to represent credibility, talent, and being part of something bigger. Fans began to associate the logo with elite players—and everyone wanted one.
What started as a practical solution to identify #overtime content unexpectedly turned into a massive opportunity. Dan explains that today, three teams in the league each sell over a million dollars in apparel, proving that some of the best business outcomes don’t come from perfect planning, but from solving real problems and staying open to where those solutions might lead.
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